HERA: Technology, Exchange and Flow: Artistic Media Practices and Commercial Application (TEF)
(Project ran from April 2010- April 2013)
Transtechnology Research at the University of Plymouth in collaboration with the VU University, Amsterdam, the University of Applied Arts, Vienna, the Eye Film Institute Netherlands and The Netherlands Institute for Sound and Vision undertook a major three year project approved under the HERA JRP call ‘Humanities as a Source of Creativity and Innovation’.
Through a series of distributed projects and sub-projects ‘Technology, Exchange and Flow’ explored the relationship between creativity and innovation within the contemporary European media sector. The project asked how traffic between cultural forms in Europe, such as industrial film and new media arts on the one hand, and commercial exploitation of audio-visual media on the other hand, is radically transformed at key moments. As such it was intended to prepare the way for thinking about new media environments when the distinctions between kinds of producers and the consumer and the producer are no longer valid or viable distinctions.
TEF project website – http://heranet.info/projects/hera-2009-humanities-as-a-source-of-creativity-and-innovation/technology-exchange-and-flow-artistic-media-practices-commerical-application/
The project ‘Technology, Exchange and Flow: Artistic Media Practices and Commercial Application’ was financially supported by the HERA Joint Research Programme (www.heranet.info) which was co-funded by AHRC, AKA, DASTI, ETF, FNR, FWF, HAZU, IRCHSS, MHEST, NWO, RANNIS, RCN, VR and The European Community FP7 2007-2013, under the Socio-economic Sciences and Humanities programme.